WorkspaceUrban StayContent · 7 channels
→For multi-brand companies
Give every brand its own creative workspace.Keep the operating model consistent.
Give every brand its own Workspace for Content, Assets, channels and launches while keeping the same creative operating language across the organization.
Brand WorkspacesReusable AssetsChannel WallGoverned launches
Portfolio operating model
Separate the brand context. Standardize the flow.
Multi-brand teams need repeatability and separation at the same time. ContentMaxx treats the Workspace as the brand operating context, not as a second tenant.
Keep Content and channels inside the right brand boundary.
Each Workspace carries its own Content, Assets, editorial structure, adopted resources and launch history, so brand-specific work does not have to share one global content board.
Use one way of working without forcing one visual identity.
The same Content → Resources → Launcher → Evidence flow can be reused across brands while each Workspace keeps its own creative objects and Channel Groups.
Make launch controls repeatable across the portfolio.
Preflight, human approval and governed dispatch remain explicit for every Workspace, creating consistency at the operating level rather than flattening brand expression.
Brand work
Content stays native to the brand.
Copy, media, Rubriche, Initiatives and Tags remain inside the relevant Workspace instead of being flattened into one company-wide creative database.
Brand channels
Every Workspace gets its own Channel Wall.
Pages, profiles and paid accounts can be adopted into the right brand context and grouped for the launches that belong there.
Portfolio workflow
A shared operating language for a portfolio of distinct brands.
The operating model repeats, while the brand context stays local to its Workspace.
Start from the brand context that owns the Content and channel relationships.
Organize copy and media without losing the editorial language of that brand.
Build Channel Groups around the destinations that actually belong to the Workspace.
Prepare, review and dispatch with the same governed workflow across every brand.
Open the workspace
Start with one brand Workspace.
Create a Workspace for one brand, bring in its Content and channels, then reuse the same operating flow for the rest of the portfolio.